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The About Us page of your shop is vital because it's where users go when first trying to determine a level of trust. Since trust is such an important part of selling online, it's a good idea to give people a fair amount information about yourself and your shop. Here are a few things you should touch on:

Who you are
Why you sell the items you sell
Where you are located
How long you have been in business
How long you have been running your online shop
Who are the people on your team

To edit this information you can go to the Blogs & Pages Tab of the administration menu.

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